About

About & FAQ

Artist portrait

I'm Vittoria, the visual artist and creative director behind DigiArt Lab, an artist-led studio where traditional art, digital creation and web development meet. I was born and raised in Rome, where I studied plastic and visual arts and learned to work with shape, colour, composition and materials. That background still guides the way I look at every project: with curiosity, patience, and attention to the small details that make an image feel like it belongs to someone.

DigiArt Lab started as a creative lab, an online studio for drawing courses, built around the idea that traditional art, digital tools and technology are not separate worlds. Moving from Rome to Sweden opened a new chapter for me: space, new perspectives, and many opportunities to grow, experiment, and meet people building thoughtful creative businesses of their own.

From there, the studio evolved. Over the years my path has become deliberately varied: traditional drawing and painting, digital illustration, branding, logo design, web design and creative technology. Each one gives me another way to understand an idea, solve a problem, and build a visual identity that feels both considered and alive. This is especially useful when a project needs more than a logo, when the website, illustrations, colours and tone all need to work together.

Today, I work with artists, freelancers and small creative businesses on websites, logos, illustrations and digital experiences. I bring the eye of an artist, the flexibility of a multidisciplinary background, and the technical curiosity to find the right direction for each project. Every collaboration starts with listening and ends with something useful, personal, and ready for its next step.

The studio has kept its creative roots close. In the background, I still offer occasional courses and workshops, and I take on a small number of custom acrylic paintings on canvas: the hands-on side of DigiArt Lab, and the part that keeps me connected to where everything began.

If you're building something of your own, let's talk. ✨

How I Work
1

Listen

We begin with your ideas, context, and creative goals.

2

Shape

Direction and feedback keep every stage clear and collaborative.

3

Deliver

You receive a considered final outcome, ready for its next step.

Our Approach
Good design should make your work easier to understand, more recognisable, and more valuable — without losing the personality that made you start in the first place.
ProcreateClip Studio PaintPhotoshop
Support

Frequently Asked Questions

Clear answers about working with DigiArt Lab, from web development and branding to illustration and occasional studio extras.

Can I get a refund?
Full refund available up to 14 days before the course start date. After that, you can transfer your spot to a future session or receive credit for another course.
How do I start a project with DigiArt Lab?
Send a message through the contact page with a little about your idea, what you need and where you are in the process. Vittoria can then understand whether the project is a good fit.
What kind of website can DigiArt Lab create?
DigiArt Lab creates custom websites and digital experiences for independent brands, makers, creators, and small businesses—from handmade shops and jewelry makers to podcasts, makeup artists, and illustrators. If you sell something you poured your soul into, we build the digital space it deserves.
Is a custom website always better than Wix or Squarespace?
No. Builders can be useful for a simple first website. A tailored approach makes sense when your structure, visual identity and content need more direction.
Can a website include my visual identity?
Yes. A website can be planned alongside visual branding, hand-drawn logos and custom digital illustration when those elements are part of the project.

Didn’t find what you were looking for?