The Artist Behind DigiArt Lab

Art has always been part of my life. I’ve been drawing for as long as I can remember, but it was during my years at the First Art High School in Rome that this passion really began to take shape. Studying Visual Arts gave me the opportunity to explore different techniques, develop my own way of seeing, and understand that creativity could be much more than a hobby.

For a while, though, art took a different place in my life. I stepped away from it and entered a world where, despite creativity being everywhere, building a career around it often felt unrealistic. Like many creatives, I found myself putting that part of me on hold.

Moving to Sweden gave me the space to look at it differently.

With the support of my team, I started bringing together the different interests that had followed me over the years: art, technology, design and experimentation. Instead of choosing one direction, I began exploring what could happen when they worked together.

DigiArt Lab grew naturally from that process.

Today, it’s the space where I bring my background in traditional art together with the possibilities of new technology, including generative AI. A place for creating, learning, experimenting and helping other creatives and businesses turn ideas into something visual and tangible.

I don’t see technology as a replacement for the artist. I see it as another tool — one that can expand the way we create while keeping the human eye, the creative process and the person behind the work at the centre.

That’s what DigiArt Lab is built around: art, technology and creativity, brought together in a way that feels useful, personal and real. ✨